Definition: American Apparel is a consumer brand in the United States that was founded by CEO Ann Mather in 1983. The brand has been associated with conservative values, and it emphasizes quality over quantity and customer service. Its products are known for their affordable prices and attention to detail. American Apparel's slogan "You don't have to be rich to live like a prince" is often used as a symbol of its affordability and ability to cater to the needs of ordinary people. The brand has been criticized by some consumers, particularly those who consider it too affordable, but it remains popular with many consumers due to its unique values. American Apparel's name comes from "American", the United States' capital city. The company is known for its association with the state, which is often associated with its conservative and traditional values. In summary, American Apparel is a consumer brand that emphasizes quality over quantity and customer service, and it has been associated with conservative values. Its slogan, "You don't have to be rich to live like a prince," is often used as a symbol of its affordability and ability to cater to the needs of ordinary people.
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